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The Importance of Color in Graphic Design

For those looking to start an enjoyable career in graphic design, a good understanding of how color works is crucial. It is undoubtedly a fundamental aspect of pulling together a cohesive, convincing design. Learning the basic terminology is a good place to start.

Hue and Saturation

Hue is simply a way of describing a particular color by the use of a specific adjective. For example, light blue, vivid blue, or pastel blue. Saturation describes how intense the color is. For instance, it can be vibrant or subtle. Combining the right combination of hue and saturation is a skill that all graphic designers need to understand. The value of a color is also important, and this refers to how dark or light the shade is.

Common Color Mistakes

Too many colors are a common mistake in one design. This can be distracting and unattractive. There needs to be a balance between the colors, and this can be achieved by using neutral shades such as black, gray, or white. When designing for a website, user experience is vital, and any text should be legible. Using a multitude of contrasting colors will make the words difficult to read, and visitors will quickly leave the site.

Graphic design can be a lucrative and rewarding career, but a sound knowledge of the basics is a necessity. Knowing how to use hue and saturation will help designers avoid making basic errors.